Canadian Career & Culture Wednesdays: Land Interviews by Optimizing Your LinkedIn Page

Career Corner

Land Interviews By Optimizing Your LinkedIn Page

Think LinkedIn is just an online resume? Think again.

Forbes recently published an article on how to turn your LinkedIn profile into a high-converting landing page. This can be especially important for newcomers who want to stand out in a competitive job market. LinkedIn also gives you the opportunity to tell a compelling story of who you are and what you have to offer.

Let’s explore a few of the tips from the article to help you turn those profile views into interviews.

🚀 Optimize your About section like a personal letter, not a resume
Your About section should feel engaging and natural, not like a dry list of skills. Use keywords strategically while telling your professional story in a way that feels personal and compelling.

🎨 Use your LinkedIn banner as a visual credibility booster
Don’t leave that space blank! Use it to highlight awards, achievements, or even a tagline that reinforces your expertise. A strong banner makes your profile more memorable at a glance.

🛠 Edit your Experience section with SEO in mind
Think of your Experience section as more than just a job history—it’s a way to boost your visibility. Use relevant industry keywords and frame your accomplishments in a way that aligns with what recruiters are searching for.

🌟 Prioritize your top skills and get strategic endorsements
Put your two most valuable skills at the top of your list so they’re seen first. Endorsements from people in your industry add credibility and improve your chances of appearing in recruiter searches.

Canadian Culture Highlight

Roll Up the Rim: What Makes This Tim Hortons Tradition So Canadian?

Tim Hortons is more than just coffee—it’s a Canadian staple. Whether you're grabbing a Tims before an early morning hockey practice or to surprise a loved one at the airport, it's a part of the Canadian experience.

In case you missed it, February 24th to March 23rd is Roll Up the Rim season at Tim Hortons, and you can win prizes like free coffee or even a new car.

What started in 1986 as a simple “thank you” to Tim Hortons guests has grown into a huge part of Canadian culture. Who can forget those iconic Rrrroll Up the Rrrim commercials that are burned into Canadian memory?

Is there a right way to Roll Up the Rim?
Canadian content creator Keenan Costain just broke down the different ways to roll. And no, not all rolling techniques are created equal, and some are definitely questionable!

🤢 With your teeth (please don’t!)
Some people go all in and use their teeth to roll up the rim. It’s effective but... also kind of gross.

👍 The classic thumb struggle
This is the method most of us attempt—pushing and prying with a thumb, hoping for the best. Not always the easiest!

✅ The pro move: flatten and roll
The correct way? Gently flatten the cup and then roll the rim—it’s smooth, efficient, and way less frustrating.

Learn the Lingo

Phrases to Use in Stressful Situations

Adapting to a new country ultimately means facing stressful situations. But, according to entrepreneur and speaker Chris Donnelly, how we respond to stress might be more harmful than the stress itself.

Reframing your mindset can make a big difference, and Donnelly shared 12 powerful phrases to shift your perspective. Here are five to help you re-center at work during a stressful situation.

🎯 "Let’s focus on what we can control right now."
Uncertainty can feel overwhelming, but redirecting your energy toward what’s within your control helps reduce stress. Small, intentional actions can create a sense of progress.

⏳ "I need a moment to process before responding."
Stress often pushes us to react quickly, but taking a pause allows for a more thoughtful response. Giving yourself time helps prevent unnecessary frustration and miscommunication.

📝 "Let’s break it down into smaller steps."
Big challenges can feel paralyzing, but tackling them piece by piece makes them more manageable. Progress, even in small steps, builds confidence.

📌 "What’s our top priority right now?"
When everything feels urgent, focusing on the most important task first helps bring clarity. Prioritization prevents overwhelm and ensures you’re making meaningful progress.

Things to Do Around You

In Winnipeg, St. Patrick’s Day Parade celebrates Irish culture and community with a vibrant parade through the neighbourhood, starting at the Irish Association of Manitoba. Join the festivities and enjoy a delicious breakfast afterward with two seating options. March 15, 2025.

In Calgary, The Barn Dance invites dancers of all skill levels to enjoy a night of lively music, called dances, and great community fun. With fiddlers from Bow Valley and Calgary Fiddlers, pizza, pie, and a bar, it's an evening to remember! March 15, 2025, starting at 6:30 PM at the Bowness Community Association.

In Vancouver, the Cherry Blossom Food Festival takes you on a self-guided culinary journey through 20+ cafes and bakeries, featuring cherry blossom-themed treats. From March 14 to April 27, 2025, explore local spots in Metro Vancouver and support local businesses while indulging in springtime delicacies.

Join the St. Patrick's Day Parade in Toronto on March 16, 2025, from 12:00 PM to 2:30 PM. The parade starts at St. George & Bloor St and ends at Yonge-Dundas Square. A family-friendly celebration of Irish culture with Grand Marshal Brian Burke. Free event, accessible by TTC.

Celebrate “Happening Gourmand” in Old Montreal from February 28 to March 30, 2025. Experience discounted dining at top restaurants with special table d’hôte brunch and dinner menus. Discover the best of Montreal’s gastronomy at participating venues in Old Montréal.

Join the 200th edition of Montreal's St. Patrick's Day Parade on March 16, 2025! Watch hundreds of floats, marching bands, performers, and revelers celebrate the Irish community in this historic event, the largest parade in Montreal after New York's. The parade starts at noon at the corner of Fort and De Maisonneuve streets, traveling down Maisonneuve Street to Jeanne-Mance.

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